Since most of the artists on Bandsoup are DIY rising stars, we felt that there should be more discussion about strategies, networking, and modern industry ideas to help independent musicians through their blossoming career. Below is a great new article from MicControl's Jon Ostrow on a few critical marketing mistakes that you should avoid.
Musicians are entrepreneurs whether they want to believe it or not. By writing music under a band name, pen name or even just their own name, they have effectively created a brand that must be properly marketed if it is to thrive and flourish. But there-in lies a major problem: not all musicians know everything about marketing and they will eventually make some critical mistakes that lead to the demise of their short-lived venture. It is, however, the musicians who take the time to learn from past mistakes made by other musicians, and furthermore learn to correct these mistakes, that are the ones who build up the kind of influential brand that has lasting power.
These are 15 potentially crippling, yet ultimately avoidable marketing mistakes that are all too commonly made by the emerging music community, along with tips to help you as an artist to overcome and succeed in the best way possible:
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