Wednesday, January 5, 2011

Industry Article: The New Rock Star Paradigm

OK Go’s Damian Kulash wrote a very interesting article for the Wall Street Journal about success in today’s record business. I’m sure you read at least three of these types of articles a day, but this is one of the best that I’ve read in awhile. It’s full of great insight, quotes, ideas, and examples from highly successful artists.
Music is getting harder to define again. It’s becoming more of an experience and less of an object. Without records as clearly delineated receptacles of value, last century’s rules—both industrial and creative—are out the window. For those who can find an audience or a paycheck outside the traditional system, this can mean blessed freedom from the music industry’s gatekeepers.
Read the Article Here

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